Paul MacDonald is one of the founders of World Bio Markets, a leading international event that connects the bioeconomy community and drives the commercialization of sustainable bio-based material solutions. Paul entered this sector as a B2B event expert when running some of the world’s largest food exhibitions - with lots of players from the packaging sector.

With World Bio Markets (WBM), Paul’s goal is to address the need for a fast scaling of bioeconomy solutions and bring brand owners, investors and solution providers together. To achieve a larger impact with the focus on commercialization, WBM matches the right stakeholders by organizing one-to-one meetings to encourage commercialization and grow the bio-based sector. This also leads to the intention of World Bio Markets in serving the entire value chain of stakeholders within the bioeconomy sector.

In this podcast, we also discussed the importance of a trustful scientific dialogue and a stronger communication of science based facts to the business world. As a community enabler, Paul told us more about the strategy behind “Storytelling for Scientists” - and, importantly, about the amazing program of the upcoming event in May this year (2023) in The Hague, in the Netherlands. Definitely worth checking it out and registering here: https://www.worldbiomarkets.com/

Find out more about World Bio Markets at https://www.worldbiomarkets.com/ and keep updated with the latest news about bioeconomy here https://worldbiomarketinsights.com/. Feel free to contact Paul via LinkedIn.